Thoughts on Design ＜初版＞

著：Paul Rand
Wittenborn and Company
1947年
30,000円（税抜）

159p、27.2x21.8cm
初版、カバー(破れあり・補修済み)、文：英・仏・西語、見返しにテープ染みあり、裏見返しのノドにダメージあり、カド打ちあり

Preface
Introduction / McKnight Kauffer
The Beautiful and the Useful
The Designer's Problem
The Symbol in Advertising
Versatility of the Symbol
The Role of Humor
Individuality and Abstract Forms
Reader Participation
Yesterday and Today
Typographic Form and Expression
French and Spanish Transｌations
Acknowledgements